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Consider how many business decisions you make on a daily basis. Are you using data, facts, and the best available evidence to inform your decision-making process when considering the options? Let us get into BI

Traditional business decision-making may entail analyzing data from multiple sources to determine a course of action. If you require additional information from any of the reports, you must request the creation of a new report. As a result, the procedure is neither efficient nor insightful.

In the past, finding the facts and data you needed to make a decision was much more difficult. Today’s technology allows for the collection, sharing, organization, and analysis of vast amounts of data in previously unimaginable ways.

Enter fact-based decision-making, your most effective tool for improving business results. According to a report from the National Center for the Middle Market, companies that prioritize the use of fact-based data analytics grow revenue at a rate that is more than double that of companies that don’t use data analytics, and they grow employment at a rate that is four times faster than their less digitally-driven peers.

We looked at why this strategy is so critical for driving business performance right now. Now let’s delve deeper and learn what makes fact-based decision-making so effective?

Fact-based Decision-making And Analytics with BI

INFORMS, a professional association dedicated to best practices and advances in operations research, management science, and analytics, defines analytics as “the scientific process of transforming data into insights for the purpose of making better decisions.”

What this means is that analytics follows a predetermined pattern, similar to the scientific method. Data is analyzed by digital technology like Bi tools and turned into insights that can be used to make better decisions. The use of analytics does not remove emotion or passion from the business world. It isn’t a replacement for strong leadership, but it does add a layer of awareness that can help you make better decisions. Watch How

Analytics are most effective when used to achieve a strategic goal, which is why many businesses invest in software that includes data analytics capabilities to help them grow their businesses and solve problems.

Bias Is Over.

The days of “trusting your gut” or relying on the opinions of a few key stakeholders are over. You can find non-obvious answers and remove bias using data analytics software. There are no arguments or disagreements over numbers when we use the facts from BI dashboards at our disposal. Because the data is unbiased, you can make non-controversial decisions that benefit departments and the company as a whole.

Sales departments, for example, can use study data, which includes real-time product, pricing, and customer information, to boost sales. Alternatively, the finance team can look at their expense data to see where they’re going over budget, allowing them to make informed decisions about where to cut costs.

Data or financial data analysis tools can be used by customer service teams to evaluate Key Performance Indicators (KPIs), allowing them to improve forecasting and determine which customer service methods are effective.

Analyses That Are Efficient And Repeatable

Modern financial business intelligence software can quickly crunch large datasets and consider hundreds of market variables. The software’s automated nature allows it to follow a methodical, repeatable analysis process. This eliminates the guesswork and the countless hours spent by the finance department manually entering all of these figures into a spreadsheet.

There is simply no substitute for a system that can quickly gather and analyze relevant data.

Insights That Are Precise And Clear

Some executives may be skeptical of data analytics software’s ability to consistently produce accurate, actionable insights that lead to better decisions. Allow time to pass. Managers are becoming more comfortable with fact-based decision support systems as the outcomes of decisions become more reliable and predictable. With Bi tools the strategic long-term benefits and ROI will emerge over time.

According to a report by the Center for the Middle Market, 85 percent of middle market companies use analytics in their decision-making process to some extent. It’s critical to use data-driven insights to get a complete picture of your business if you want to stay competitive in this market.

Wrapping Up

Fact-based decision-making has the potential to transform your company’s operations. Your decision-makers can make better decisions that lead to business growth when you have the data and analytics driving your insights. To learn more about how to transform your business from Business Intelligence tool, you can reach out to our BI experts .

Published on: 14 May 2021

john bugh author
Author

John Bugh

John Bugh is Chief Revenue Officer for PathQuest, responsible for the strategic direction, planning, vision, growth, and performance of the company’s marketing, branding, and revenue streams.

As a seasoned professional with over 35 years of experience in executive sales, marketing, and operational leadership, John has worked to build high-performing leadership-teams that have a demonstrated track record of accelerating growth, increasing revenue, establishing sustainability, and improving profitability.

He is an avid life-long fan of the NY Yankees and loves to snow ski with his family whenever he has the opportunity!

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